Why You Should Hire a Content Writer

There are many reasons why you should consider hiring a content writer for your business. First, let us explore 7 reasons to hire a content writer, and then I will provide some tips to consider when hiring one.

7 Reasons to Hire a Content Writer

1. It allows you to focus on what you know and do best. Your product or service. They will focus on what they do best, which should be writing.

2. You can save on time. Time is valuable. If you are already a busy business person and are working 40-70 hours per week, do you really want to spend extra time trying to fit in writing content for your website, or for business communications? Likely not, and quality writing can help you connect to your clients, so it shouldn’t be an after-thought. It should be careful, thoughtful, and deliberate, to get you the results you desire.

3. You can hire on a contract or “as-needed” basis so that you don’t have to hire another employee. It will save costs in the long run because you won’t need to pay benefits, and full salary. You can set aside a budget for marketing/content writing and scope out writers to meet your needs.

4. You might have an employee that can write, but do they know how that writing can net clients? Often content writers will have a good understanding of what language works or doesn’t in an online context, or in business communications. A good writer should be able to take your brand and create a voice, or work with your established voice to craft something your clients will be attracted to. Having this focused help will allow your content to rank well in search engines, and you will be miles above your competition. It will also allow your employees to focus on other important tasks.

5. Content is king. With people getting their information through the internet and social media, content has to be effective to even be read. Why risk getting passed over because your content isn’t interesting or captivating enough? You could have the most brilliant business in the world, but if you don’t present it correctly you are losing out on valuable clients. These days, you are only as good as you look online. Your website is your store front.

6. Great writing is also great researching. If you are finding it hard to make time to write content, then you likely don’t have the extra time it takes to research what else is out there in your market/niche and what you need to strive to be better than. A high quality content writer will take care of this aspect for you as well.

7. From views to viral. Great content writing can make your website interesting, but fantastic content writing can make your website viral, or at least “shareable”. It is important to have content that connects to your clients, not just on the product level, but on a brand level. Don’t tell them what your product is, show them what it can do for them, and how it can change their lives.

Tips for Hiring a Content Writer

  • Ask and you shall receive. Ensure you ask for and state clearly what you need from your writer, and ensure they understand your needs. A great writer will ask lots of questions about your company to gain understanding before beginning any work.
  •  Make sure the deadline is well understood, if there is a deadline for completion.
  • Screen potential writers carefully by asking for samples, and references from past clients.
  • Develop a relationship if you are considering long-term work with the writer.
  • Start with one job and continue the relationship only once you are satisfied with the quality of work, and the writer’s work habits/commitment to deadlines.
  • Develop a communication system and check-in process for how you and your writer will communicate.
  • Develop payment method/terms prior to starting projects.
  • Have a contract in place, and negotiate copyright if necessary.
  • Ask if your writer is fine with revisions. Most writers will be completely fine with making revisions to accommodate your needs.
  • Know the value of compelling content, and realize that quality is what you need to achieve success with your business.

Contact us if you are interested in having a free consultation about your writing needs.

 

Move over SEO there’s a new acronym in town

SEO has always been an important part of driving traffic to your site, but now content experts are eyeing up a new concept OAO (Online Audience Optimization). Hopefully this isn’t a new concept entirely because it is essentail that your content has substance and meaning if you want your clients to keep coming back to your website often.

Some people are saying SEO is dead. I would argue that it is still very much alive and well it just doesn’t play as much a role as it did previously. Google has made all kinds of changes to prevent “keyword stuffing”, and rightfully so. Who wants to read a business article and be counting the number of times the word business is being used rather than learning anything about the topic? It really causes content to lose its meaning. Sure it may drive people to your website based on what keyword they used to search, but once they are there do you really think they will stay if your content offers nothing more than filler?

What great content achieves is the ability to be concise, informative, and appropriate. In order for it to be those three things you need to know your audience. Online audience optimization makes perfect sense then. The question is, how do we achieve it? How will you know what your audience wants? Research. Read articles and information that your target audience would be interested in. What concepts appeal to them? What language do these articles speak? How can you talk in a way that they will listen? These are all things to consider when it comes to creating great content. Great content should both drive traffic to your website, and keep people coming back for more. It needs to be relevant, and frequently updated to be on trend with the latest developments in your field.

SEO isn’t dead but it is becoming more of a silent partner to OAO. It should be there, but your audience shouldn’t know it is there. A talented content writer can ensure that keywords remain in the background. The focus is on meeting the needs of your clients. It shouldn’t be a contest to see who can stuff the most keywords into their content and remain at the top of search engine rankings.

 

 

 

 

A Pinteresting Approach to Business

Pinterest isn’t just another social media tool. It can be a powerful way to harness the power of the Internet to bring traffic to your website. It can allow you to establish yourself as an expert in your field, and can provide just one more way for you to connect with your customer base. It is also a good way to do business to business networking. You can build positive business relationships with other businesses and use each others networks to support and grow together.  Let’s explore some ways that you might begin to implement Pinterest into your marketing strategy!

1. Increase your Brand Awareness and Authority

You can increase your brand awareness and brand authority by creating unique and custom pins that are specific to your business. For example, if you own a computer sales company you could create infographics that offer tech tip of the day/week etc. You can also share pins of other existing and reputable businesses in your niche. Be careful to share only content that is relevant and accurate, if you want to establish yourself as an authority. It is best to have a good mix of original content and carefully chosen shared content.

2. Make it a Group Effort

You can make use of the “Group Board” feature of Pinterest to collaborate with other Pinterest users. This will allow you to reach a wider audience and perhaps you will make lasting business connections. Trust is an important element here, though. You will want to ensure you align yourself with companies that you can trust because your clients will see their pins and vice versa. It goes both ways. Be a responsible content sharer and only partner with those who do the same.

3. Drive Traffic to Your Website

Pinterest is great because it allows you to leverage the power of both images and content. The image you select will draw the eye of your clients and make them want to click to get to the content. Choose your images carefully. You should opt to create your own or have some created. It doesn’t have to be expensive either. Sometimes photos that you take yourself will be very pin-worthy!

Pinterest has some tools available to help you track your efforts. Two fabulous tools are Pinterest’s free web analytics tool, and their Pin Count tool.

So you may be thinking that Pinterest sounds wonderful, but you may still be stuck on the content! You might be asking yourself a few questions such as, How do I know what constitutes great content? What will be pin-worthy? How can I create something original?

Here are a few tips:

  • Think visually. Images will ALWAYS grab the attention of your clients before any content would. Make sure that your images are representative of your business, and make sure the images you select are stunning and stand out. Infographics are insanely popular as well. You can have some cheaply made on www.fiverr.com.
  • Pin your Book covers. If you have an e-book or pamphlet of some sort that you’ve created for your business then pin that cover! It will bring attention to both your business and the book itself!
  • Be present. You could do a pin of an image of yourself or your employees with a little “About Me” section. Show your face and interact with your audience.
  • Pin videos. If you create how-to videos or other YouTube videos for your business already then it only makes sense to pin them to gain more exposure and views.
  • Promote deals. You can use images to promote your specials in your store or on your website. You can make mini-ads or a graphic to share your specials with your clients. You could also make coupons to pin.

These are just some tips and tricks to get you started with Pinterest. There are countless ways to harness the power of social media to skyrocket your business success.

Happy pinning!

Boost your Business with a Book

An excellent way to boost your business is to create a book around your niche. The word “book” might initially scare you, and writing one may seem like far too daunting a task to take on. The word book has come to mean many things in today’s digital world. When I recommend creating a book for your business, I don’t mean you have to write a novel. A book can come in several forms. You could produce a short PDF on a topic of interest to your clients that you could e-mail out to them once they join your mailing list. You could also create a downloadable eBook that you could provide free of charge for first time subscribers. If the idea of creating a book still seems like it would be too much for you to manage then think about it on a smaller scale. You could create a brochure, a newsletter, or e-mail containing timely tips and tricks for your clients.

The advantages of creating a book or similar product to boost your business are to position yourself as an expert in your niche, provide value-added to your clients, and build a relationship with your customer base.

Books are a great way to establish professional presence, and with a bit of research and good writing skills you can impress your clients and keep them coming back for more. If you like the idea of creating a book around your business but aren’t sure where to begin, then you might want to contact a content writer or content expert for assistance. You may already have the knowledge, research, and know-how at your fingertips and just might need help putting it into words. This is one small marketing initiative that can bring you a huge return on investment.

 

 

 

Why Content is the reigning King.

In an age where your customers are reading blogs, tweeting on Twitter, interacting on Facebook, pinning things on Pinterest, and becoming Instagram stars, it is important that you consider how content can boost your business’ marketing strategy. Are you ready to ditch the cold calling, and stop paying for advertising that isn’t working? Try to maximize your content and establish a following of readers who will then become loyal customers.

At the base level, quality content can do several things for your business. Here are just a few examples:

  • Increase traffic to your website
  • Help to establish you as an expert in your niche
  • Assist with relationship building between you and your clients
  • Allow you to connect with the wider business community and form possible partnerships or networking opportunities

All of these things will translate to more customers, and ultimately more revenue for your business.

So you may be wondering how to get started? How can you build your brand and establish a loyal following? Here are some effective options for you to try:

Blogging – It allows you to connect with readers. Readers = customers.

Facebook – Create an interactive business page where your clients can interact with you, and you can share updates on current products or information when releasing new products.

Twitter – Tweet quick tips and tricks of your trade or share valuable insights from other businesses that you feel are “tweet-worthy”.

LinkedIn – Create a professional profile for yourself or your business. This will allow you to establish yourself as an expert in your profession/business niche. LinkedIn is a content machine, and you can find valuable articles, news items, or reports to share with your connections.

YouTube – Videos are a fantastic and quick way to interact with your customers. You can quickly establish “how-to” videos, or product demo videos, and publish with a few simple clicks.

I will blog in more detail about specific content strategies in turn. Check back often for updates!